HomeNewsTrendsAir India to unveil several new services as part of rebranding process

Air India to unveil several new services as part of rebranding process

Air India has also announced plans to hire 4200 cabin crew and 900 pilots in the year 2023 to address the shortage which has caused a cancellation of six weekly flights to the US for the last three months.

April 17, 2023 / 13:05 IST
Story continues below Advertisement
Air India
Air India CEO Campbell Wilson stated that the designs had been 'progressing well' and the plans to reveal the services were being finalized.

Air India is set to unveil a whole range of new services such as a new color scheme, cabin interiors, crew uniforms, and insignia as part of a rebranding process, as per an internal communication from the Chief Executive Officer (CEO) Campbell Wilson.

The airline mascot- The Maharajah- is still a part of the plans, but there is a possibility that a female mascot may also be added.

Story continues below Advertisement

Air India has also announced plans to hire 4200 cabin crew and 900 pilots in the year 2023 to address the shortage which has caused a cancellation of six weekly flights to the US for the last three months.

Air India is also expected to announce new compensation packages for its pilots and cabin crew on Monday. Additionally, a new rostering system which, as per Wilson would increase "transparency, fairness, equity, roster stability, protection of golden offs [five-day offs on birthday and wedding anniversary] and reduce fatigue," will also be introduced soon.