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AI for coffee? Finland's roastery comes up with blend generated by artificial intelligence

In addition to creating a unique blend out of a mixture of beans from Brazil, Colombia, Ethiopia and Guatemala, the AI also designed the coffee package label and gave a description of its taste.

April 23, 2024 / 17:07 IST
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Kaffa Roastery worked with an AI company called Elev to create this blend using artificial intelligence.

Kaffa Roastery, a coffee company based in Finland’s capital Helsinki, has introduced a new coffee blend that has been developed using artificial intelligence (AI). Called "AI-conic”, the blend was launched last week in Finland, a country that consumes the most coffee in the world at 12 kilograms per capita annually, according to the International Coffee Organisation.

Kaffa Roastery worked with an AI company called Elev to create this blend using artificial intelligence. The AI chose four types of coffee beans, mainly from Brazil, to make this blend unique.

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“Leveraging models akin to ChatGPT and Copilot, the AI was tasked with crafting a blend that would ideally suit coffee enthusiasts’ tastes, pushing the boundaries of conventional flavour combinations,” Elev told AP.

Svante Hampf, the managing director of Kaffa Roastery, explained that they wanted to see how AI could help in coffee roasting, a traditional craft in Finland. They provided the AI with information about their coffee flavours and asked it to create a new blend that coffee lovers would enjoy.