12-year-old millionaire returns to work a year 'retiring' to focus on school

After a brief hiatus that left many wondering if she had indeed left the business world for good, 12-year-old child millionaire Pixie Curtis has made a return to the entrepreneurial spotlight.

Declaring her retirement just over a year ago to "focus on school work," Pixie, who shot to fame as a pre-schooler through her myriad businesses and Instagram presence, is back in action. The young CEO, whose ventures were once managed by her mother, PR mogul Roxy Jacenko, has resurfaced with brand deals and promotional work, captivating her 1,76,000 followers on Instagram.

Pixie's resurgence comes as a surprise to many, considering her departure from the limelight in early 2023. At the time, her mother, Roxy Jacenko, founder of the PR firm Sweaty Betty, hinted at the possibility of Pixie retiring as early as 15, thanks to her staggering success online and as a CEO. However, after a year of relative quiet, Pixie has returned, endorsing products and reigniting her entrepreneurial flame.

"You can thank me later," Pixie wrote in a recent Instagram caption, promoting a double-sided suction accessory to her followers, echoing her mother's own promotion of the same product.

The mother-daughter duo is known for their successful ventures such as Pixie's Fidgets, which sold out within 48 hours of its launch in May 2021, and Pixie's Bows, a hair accessory business established in Pixie's name when she was just a baby.