Merida bicycles launched in India

Taiwan’s leading bicycle manufacturer Merida has launched its 2012 bicycle range in India. The six new models that have been unveiled include mountain, ladies specific and also urban commute bicycles. Merida bicycles have been made by using German engineering and Taiwanese manufacturing process along with the inputs from world’s number one mountain biking team, Multivan Merida Biking. All these bikes have been built using a new frame with a larger head tube for better steering and directional stability and at the same time being reliable.

Merida bikes are being marketed exclusively in India through APPL Bikes. Currently these bikes will be sold via APPL’s exclusive show rooms. APPL Bikes have 2 company owned showrooms in Delhi & 50 dealers all over India with additional outlets being added on a regular basis. Director of APPL Bikes, Ashwath Kapur said, “Bicycling is slowly becoming the lifestyle choice in India and demand for high end quality bicycles has been on the rise.”