Marketing Analytics To Play A Pivotal Role In

The National Association of Software and Services Companies (NASSCOM), in association with AbsolutData Research and Analytics, released a report titled, ‘Marketing Analytics – An opportunity for India to Lead’. The report highlights how companies are increasingly using marketing analytics insights to gain competitive advantage in the market. With increased complexity in the current consumer environment, CMOs and business unit heads are utilising marketing analytics for their strategic and tactical decision making.