Twitter will have hashtag pages for events, not brands

Yesterday we reported that via their first television commercial, Twitter may have displayed a message to marketers that they may be able to have brand pages. However, Twitter has since then issued a correction saying that it's not specifically hashtag pages for brands, rather they're for events. According to Mashable, the project was a collaboration between Twitter and NASCAR, however, the latter had no editorial control over what was displayed on the #NASCAR hashtag page. This means that the pages are for events really, not brands. Twitter had launched the #NASCAR hashtag page and displayed it in the NASCAR commercial to curate content for a NASCAR race that took place on Sunday, the 2012 Pocono 400. Twitter says that the idea behind the hashtag page was to engage users with the race, not the brand. Click here for full story