RIM renames itself to BlackBerry

The first big announcement from the big event in New York tonight is not a phone, the OS or anything to do with apps. Research In Motion has just announced that it has changed its name to BlackBerry, a name which will be used in official business as well. The name change signifies that the new BlackBerry is putting all its might behind its new OS and the BlackBerry platform itself. It's also symbolic of dropping a lot of baggage that the company has carried to get to this point. A change in name normally doesn’t mean much, but this one signals a change in perception also. No longer will BlackBerry be on the sidelines. It’s all up front now. Click here for full story