HomeNewsTechnologyBI To Rev Up Marketing Campaigns On As F1 Race Day Draws Close

BI To Rev Up Marketing Campaigns On As F1 Race Day Draws Close

Vodafone McLaren Mercedes F1 team is accessing valuable consumer data, by tapping into the pulse of social media data, with SAP Social Media Analytics by NetBase during the Indian Grand Prix event.

October 26, 2013 / 07:05 IST
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The race is on. Indian F1 race fans heaved a collective sigh of relief as the court has decided to push to next week the hearing about the race promoters evading last year's entertainment taxes. What excites Biztech2.com more than the race is the social media chatter that makes its presence felt on the sidelines. What social media can do to make or break a marketing campaign was recently observed in Micromax's Hugh Jackman announcement. Click here for full story

first published: Oct 26, 2013 01:30 am

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