Audi launches S5 Sportback Platinum Edition for festival season; prices start at Rs 81.57 lakh

Any luxury car aficionado knows that the exterior is the first thing that catches the eye. Audi has taken this to heart and made the Audi S5 Sportback Platinum Edition a visual treat. The most noticeable upgrade in this special edition is the Black Styling Package, which transforms this car into a stunningly aggressive and sporty machine. The package includes black accents on the grille, window line surrounds, and even the badging, resulting in a bold and striking appearance. (Image: Audi)

Complementing the Black Styling Package are the five-spoke dual-tone alloy wheels. These good-looking rims enhance the car's stance and presence on the road. Adding even more sportiness to the mix, the automaker has fitted the Audi S5 Platinum Edition with vibrant red brake callipers that feature 'S' branding. Continuing the theme of innovation, Audi has upgraded the LED headlamps with Matrix functionality. The car is offered in two colour palettes: Distinct Green and Mythos Black, catering to different tastes while maintaining the aura of exclusivity that comes with limited-edition models. (Image: Audi)

The exterior might capture initial attention, but it's the interior where you truly experience the luxury and comfort that Audi has become renowned for. The Audi S5 Sportback Platinum Edition is no exception, offering a captivating blend of sportiness and opulence. One of the standout features in the interior is the Magma Red sports seats. These seats are not just visually striking but also offer added comfort, such as the massage function that takes the driving experience to the next level. For those who appreciate a sporty yet upmarket look, the carbon fibre inserts on the dashboard are a sight to behold. Then you have the illuminated door sills and puddle lamps that project an 'S' logo on the ground. (Image: Audi)

Moreover, the car features electrically adjustable front sports seats with a driver-side memory function. The seats are wrapped in Magma Red Nappa leather. The sport leather flat-bottom steering wheel with multifunction plus and the clasp on the tiptronic selector lever both bear the iconic 'S' logo with a red rhombus. The foot pedals are made of stainless steel with brushed aluminium inlays. (Image: Audi)

The centrepiece, however, is a 12.3-inch digital instrument cluster. What sets it apart is that it offers three customisable view modes: Sport, S Performance, and Dynamic, which allow the driver to tailor the preference of information highlighted on the screen. The infotainment system in the Audi S5 Sportback Platinum Edition is a 10-inch touchscreen that features MMI navigation and MMI touch functionality. Sound is provided by a 10-speaker sound system assisted by a six-channel amplifier. Other features include three-zone climate control, smartphone connectivity, connected car tech, and a lot more. (Image: Audi)

Under the hood, you'll find a familiar 3.0-litre V6 turbo-petrol engine. This powerhouse generates an impressive 349 hp of maximum power and a substantial 500 Nm of peak torque. This is then paired with an eight-speed automatic transmission that sends all that power to all four wheels via the Audi’s Quattro all-wheel-drive system. To further enhance the car's sporty performance, it is equipped with the S Sports Suspension with damper control. This advanced suspension system ensures that the car handles with precision, allowing you to push its limits while maintaining as much traction on the ground as possible. The numbers are equally impressive. Audi claims the S5 Sportback Platinum Edition can accelerate from zero to 100 km/h in just 4.8 seconds reaching top speeds of 250 km/h (electronically limited). (Image: Audi)

Commenting on the launch, Balbir Singh Dhillon, Head of Audi India, said, “Celebrations for the festive season have begun, and we are happy to introduce the Audi S5 Sportback Platinum Edition, which offers an array of additional features and enhancements designed to elevate the driving experience. With limited units on offer, the Audi S5 Sportback Platinum Edition will be available in two beautiful shades of District Green and Mythos Black with Magma red sporty seats, a perfect addition of colour and performance for the festive season. This is our third special edition this festive season, and we are confident that these limited editions will be sold out in no time.” (Image: Audi)

In terms of rivals, the Audi S5 Sportback will compete against the BMW M340i in India. (Image: Audi)

In terms of rivals, the Audi S5 Sportback will compete against the BMW M340i in India. (Image: Audi)