HomeNewsOpinionUK Elections: Labour victory can be wasted if Keir Starmer stays cautious

UK Elections: Labour victory can be wasted if Keir Starmer stays cautious

A careful campaign is one thing. But the challenges facing Britain’s next government can’t be glossed over

July 02, 2024 / 16:10 IST
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Keir Starmer
Keir Starmer’s campaign — under the one-word slogan “Change” — has been so cautious that it is widely referred to as a “Ming vase” strategy. (Source: Bloomberg/Getty Images)

Barring a major upset, Keir Starmer’s Labour Party is on course for a landslide victory in the UK’s general election on July 4. The expected thrashing of the Conservatives after 14 years shouldn’t be mistaken for great enthusiasm for their opponents, however. Labour will need to govern more boldly than it has campaigned if it wants to avoid entrenching the political instability and economic stagnation of recent years.

Starmer’s campaign — under the one-word slogan “Change” — has been so cautious that it is widely referred to as a “Ming vase” strategy. The party promises to increase spending on public services and avoid raising any major taxes while reducing public debt and reining in immigration. If those promises don’t appear to add up, Labour doesn’t seem much bothered by it.

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In part, that’s understandable. Having remade his party from the socialist outlier it was under his predecessor, Starmer is keen to highlight a commitment to sound public finances. And Labour is not the only party whose manifesto doesn’t quite square with economic reality.

The danger, however, is that an election strategy focused on not offending anyone will make governing harder when trade-offs have to be spelled out. Although Labour has made some big pledges, including reducing wait times at the National Health Service, building 1.5 million new homes and investing in green technology, there is little detail on how they’ll be achieved (or paid for) in practice.