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Investing with a purpose or purposeful investing is at the heart of investing for happiness

Don’t alter your investment strategy or goals just because a new fund is launched in the market

June 01, 2017 / 09:12 IST
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Amar Pandit

In our 12 years of helping more than 500 affluent and wealthy families with their financial planning/wealth management requirements, one thing is common. Most families just want to know one thing, "Am I doing ok?". We have validated the same with countless other families and advisors that we have met with over the years. However,billions of dollars are spent every year by Wall Street and every other such street to get people to think about investing as returns, products, benchmarks and so on.It's not a surprise that making investment decisions by thinking about the product first leads to poor clarity on why are you really investing (Seriously Why ?).

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And people cannot be blamed for having developed this kind of attitude because most wealth management solutions,banks, experts and even the media solidly focus on Returns,Products, Kitna Deti Hai, Large Cap, Mid Cap, Benchmark, Active, Passive, Index and so on. Despite this, people still wonder whether they are doing okay. It is thus very important to change the way people think about investing and first making them aware of their own needs and goals (Why are you investing?). Just like a doctor wouldn’t prescribe anything without having done a thorough check-up, an investment shouldn't be made without a clear and quantifiable financial goal defined.

In every individual's lifetime, there will be good times and bad times. The challenge however, is doing well or well enough in the bad times. Carl Richards, in his book 'The Behaviour Gap: Simple Ways to Stop Doing Dumb Things with Money' brings a common trend to our attention. He states, "At the top of the market we can’t buy fast enough. About three years later at the bottom, we can’t sell fast enough. And we repeat that over and over until we're broke. No wonder most people are unsatisfied with their investing experience."