HomeNewsOpinionBudget 2020 | Income tax changes should pass the nudge smell test fully

Budget 2020 | Income tax changes should pass the nudge smell test fully

According to Nobel Laureate Richard Thaler, people are unable to make the right choice and one should actually nudge them to a default choice which makes it easier for the consumer

April 27, 2020 / 12:54 IST
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Amol Agrawal

As I was trying to figure out the Union Budget 2020-21, I came across this interesting initiative by the Nobel Prize Committee that awards the coveted prize in the economics category. The committee has started a podcast of Economics Nobel Laureates and the first person to feature in the podcast was none other than Professor Richard Thaler.

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Thaler won the prize in 2017 for his super interesting work on behaviourial economics. The classical economics is based on this rational person who is able to make the right choice amid numerous options. Thaler questioned this rational approach and argued that people are unable to make the right choice and one should actually nudge them to a default choice which makes it easier for the consumer.

In the podcast, Thaler is asked the question whether he has come across ideas or initiatives which actually go against his nudge approach? Thaler calls such evil nudges as sludges. He points to an example from a website which allowed you to read things for free or one pound for a month and charge more for subscription post the first month. However, cancellation required one to call up the website in London two weeks before, which was a hassle.