HomeNewsOpinionBenchmarking: Not just something for your advisor to know

Benchmarking: Not just something for your advisor to know

Is your financial advisor delivering what you expect? And, why you need to be abreast with the technique of benchmarking.

April 24, 2017 / 10:17 IST
Story continues below Advertisement

Chirag Nanavati

Many advisory firms select a broad-spectrum index, like the Sensex, as a benchmark to highlight the performance of their product and knowingly or unknowingly lull you into a false sense of confidence. What they are doing is but natural, showcasing their product in the best light. But this does not stop you from applying the principle of caveat emptor, buyer beware, by selecting and applying your own benchmark, depending upon your purpose and expectation from that investment.

Story continues below Advertisement

A relative benchmark is the targeted or desired return on investment, based on the variable return from indices, listed funds, government securities, commodity prices, etc. Relative benchmarks are appropriate for short and medium-term performance review, and the same principles can also be used to evaluate a product or advisor's historic performance before you invest. But you may ask, what’s the best way to do this?

Since you need to evaluate performance of all your liquid and illiquid investments, you need to start by consolidating all financial transactions in one place. In other words, you need to use a software tool that allows you to upload data and run analytics that help you understand, oversee and evaluate your advisor’s recommendations on your investments. Family offices and even individual investors that have already started walking this path, are deriving a lot of value from cloud based software platforms. The top 3 advantages are elaborated upon below: