HomeNewsIndiaVision 2047: How to think about philanthropy to really make a difference

Vision 2047: How to think about philanthropy to really make a difference

Throwing money at a problem is not enough; 3 ideas on where to focus philanthropic efforts and 5 thoughts on how to approach philanthropic giving.

September 16, 2023 / 20:10 IST
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Funders need to expand their focus beyond large, well-established city-based nonprofits and historically preferred sectors such as education and health care to support more grassroots organizations that have the greatest proximity to vulnerable communities and underserved causes. (Photo by Ismael Paramo via Unsplash)
Funders need to expand their focus beyond large, well-established city-based nonprofits and historically preferred sectors such as education and health care to support more grassroots organizations that have the greatest proximity to vulnerable communities and underserved causes. (Photo by Ismael Paramo via Unsplash)

As India approaches its 100th year of independence in 2047, domestic philanthropy emerges as a pivotal force in building the resilience of the nation. Despite strong GDP growth and striving to become a $5 trillion economy by FY 2025, India has a long way to go to achieve its UN SDG commitments. According to the India Philanthropy Report 2023, published by Dasra and Bain and Company, Corporate Social Responsibility (CSR) is expected to sustain its historical growth and reach $6.4 billion (INR 52,000 crore) by FY 2027. Family philanthropy, on the other hand, has grown at 12 percent over the last five years, reaching $3.6 billion (INR 29,600 crore) in FY 2022.

The report further highlights that Indian Ultra High Net Worth Individuals (UHNIs) could boost their total philanthropic contribution by 8–13 times if their giving matched their counterparts in China, the UK, and the US, revealing the catalytic potential of family philanthropy in India. Towards India@100, CSR and family philanthropy need to play complementary roles, nurturing innovative models that effectively address systemic challenges.
Here’s what philanthropy can do differently.

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“Where” philanthropy needs to focus?

1. Adopt a strong Gender-Equity-Diversity-Inclusion (GEDI) lens: The philanthropic community needs to urgently reflect on how we, as a society, care for our most vulnerable populations. It is imperative to intentionally shift our funding focus towards organizations that serve the most marginalized communities, particularly at the intersections of caste, class, ethnicity, disability, gender, among others. This focus can be adopted in terms of both funding decisions with grantee partners, as well as increased incorporation of the GEDI lens within the culture and principles of grant-making institutions.

2. Invest in underfunded sectors and rural, localized, community-led efforts: Funders need to expand their focus beyond large, well-established city-based nonprofits and historically preferred sectors such as education and health care to support more grassroots organizations that have the greatest proximity to vulnerable communities and underserved causes such as waste management, animal welfare, wildlife conservation, mental health, sports for development, arts and culture, artisan livelihoods, and climate, among others.

3. Invest in strengthening the infrastructure for philanthropy and social impact: Philanthropic capital with the freedom to be more flexible can be catalytic in strengthening the infrastructure for giving and social impact. This includes supporting nonprofit leadership and organizational capacity building, setting up investment-ready vehicles, providing funds for horizontals such as research, data, and technology for monitoring and evaluation and innovation, among others. Philanthropy must also invest in human-centric storytelling that helps mainstream a bottoms-up narrative and amplifies the voices of the communities at the grassroots.