The Uttar Pradesh governement has given nod to a new social media policy with 'big offers' for influencers and stringent punishments for those making 'objectionable' content.
Yogi Adityanath's cabinet approved the Uttar Pradesh Digital Media Policy, 2024, prepared by the state's information department, on Tuesday.
According to media reports citing a state information department's statement, the government has decided to list agencies/firms to give advertisement in order to promote them for making and displaying content/tweet/video/post/reels about schemes and achievements of the UP government on online platforms such as X, Facebook, Instagram and YouTube.
The new policy also makes provisions for life imprionment to people making anti-national, obscene or objectionable content.
According to reports in media, influencers can get up to Rs 8 lakh every month for promoting the government's work under the new policy, based on the followers and subscribers count. The department has categorised the influencers/agencies/firms into four categories on the basis of subscribers/followers, the statement added.
Senior Congress leader Pawan Khera reacted on X to the government's decision: "Will anti-BJP or anti-government comments be considered 'anti-national'? What is the definition of 'offensive comment'? Are the double engine governments now preparing to stifle freedom of expression? Due to the opposition of INDIA alliance, Modi government had to withdraw the Broadcast Bill, 2024. Is dictatorship now being brought in through the backdoor?"
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