Congress leader and Leader of Opposition in Lok Sabha, Rahul Gandhi, recently visited a Keventers store in the Patel Nagar area in Delhi, interacted with the staff and made cold coffee for a few customers.
Sharing a video of his visit to the store on X, Rahul Gandhi said, "How do you shake up a legacy brand for a new generation and a new market? The young founders of Keventers shared some valuable insights with me recently. Play-fair businesses like Keventers have driven our economic growth for generations. We must do more to support them."
In the video it can be seen that when the staff asked him if he wanted to see how they make cold coffee, the Congress leader replied, "No, I will make it." He is then seen adding milk, ice-cream and operating the mixer before pouring the drink into Keventers' signature bottle.
The Congress leader also held a discussion with the co-founders - Aman Arora and Agastya Dalmia - of the 100-year-old Keventers. During the conversation, Gandhi delved into the fascinating journey of the iconic start-up that seamlessly blends legacy with modern ambition.
Speaking with the co-founders, he uncovered how the brand evolved from its pre-independence roots to a consumer powerhouse with over 200 stores across 65 cities, PTI reported.
The conversation covered the commitment of the owners to preserving old recipes while innovating, expansion into Tier-2 to Tier-4 cities, and their FMCG foray into products like flavoured milk and ghee.
They also discussed tackling thin margins, rising competition, and their focus on creating opportunities and expanding access to quality products.
For Gandhi, this wasn't just a story about Keventers but a reflection of how businesses committed to fairness and innovation shape India's entrepreneurial spirit, thre Congress party mentioned while sharing the video on social media.
The video also showed him interacting with visitors at the store. An elderly woman told him she stayed in the same building and invited him home. "I will pop in for two minutes," Gandhi assured her. What followed was drama when the elderly woman realised she does not have the key.
Gandhi has been meeting people with skills and has been speaking in favour of local entrepreneurs, while stressing on even competition for all and promoting local talent and enterprise.
(With inputs from PTI)
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
