3 Point Analysis | How did e-commerce fare in 2018?

Growing consumer trust and confidence in online buying has helped e-commerce platforms expand their share in India's total FMCG retail sales by as much as three times.

Global online grocery purchases have shot up by 15 percent in the last two years, leading to an estimated $70 billion in additional sales in online FMCG.

Himadri Buch does a 3 Point Analysis on how e-commerce platforms performed in 2018, which categories take the lion's share in sales and more.

Watch the video for more