Sellers of discretionary items such as jewellery, electronics, chocolates and apparels are planning to hold longer sale events and provide bigger discounts in an effort to convince buyers, who have been wary of spending over the past year, a report by The Economic Times said on July 2.
The companies are planning to ramp up their fast delivery services and have already begun stocking up for the festive season, the paper said.
The festive season starts early this year with Teej, Raksha Bandhan, Ganesh Chaturthi and Janmastami all lined up in the next two months.
The firms are betting on biggest discounts, in the range of 20-50 percent, to lure in more consumers, ET said. The firms hope these measures will help them beat a weak 12-month period and the April to June quarter, which was impacted by the early onset of monsoon.
This year e-commerce major Amazon has extended its Prime Days to three days from July 12 to 14, offering discounts up to 10 percent, the paper said. Myntra said it will focus on quick deliveries, while snack major Haldiram has begun building up its festive stocks for Teej, the newspaper said.
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