HomeNewsBusinessToyota posts rare sales drop in November, dragged down by China

Toyota posts rare sales drop in November, dragged down by China

Global sales — including at subsidiaries Daihatsu Motor Co. and Hino Motors Ltd. — fell 1.9% in the period from a year earlier to 965,919 units, the Japanese carmaker said Thursday. Production shrank 3.4% to 934,001 vehicles.

December 25, 2025 / 11:42 IST
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A Toyota Motor dealership in Beijing. (Courtesy: Bloomberg)
A Toyota Motor dealership in Beijing. (Courtesy: Bloomberg)

Toyota Motor Corp.’s sales and production fell in November, weighed down in large part by a sharp drop in China as the country discontinues subsidies meant to boost the sales of electric and fuel-efficient cars.

Global sales — including at subsidiaries Daihatsu Motor Co. and Hino Motors Ltd. — fell 1.9% in the period from a year earlier to 965,919 units, the Japanese carmaker said Thursday. Production shrank 3.4% to 934,001 vehicles.

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Global automakers are facing greater uncertainty as they navigate an environment of trade tensions, regulatory changes and uncertain economic outlooks. Toyota’s results serve as a barometer for the industry’s struggle to balance strong long-term demand with short-term economic and policy headwinds.

Toyota and Lexus brand sales in China fell 12% in November, the company said, citing the end of trade-in subsidies in major cities as funds ran dry. The figures were released against a backdrop of diplomatic tensions that have been brewing between China and Japan since November, when Prime Minister Sanae Takaichi made remarks about Taiwan that angered Asia’s biggest economy. China responded by warning its citizens against traveling to Japan.