HomeNewsBusinessTelegram will never monetise users’ private data for profiling for targeted advertisement: Pavel Durov

Telegram will never monetise users’ private data for profiling for targeted advertisement: Pavel Durov

Those users who use Telegram for peer-to-peer private communication and don't use Telegram’s one-to-many channels are not going to see any ads, Durov added.

January 11, 2021 / 18:04 IST
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CEO and co-founder of Telegram Pavel Durov. (PC-Steve Jennings/Getty Images via AFP)
CEO and co-founder of Telegram Pavel Durov. (PC-Steve Jennings/Getty Images via AFP)

Telegram founder Pavel Durov on January 11 stated that his instant messaging app will never monetise users’ private data for profiling for targeted advertisement.

"We will never force you to view 30-second ads on Telegram. If we ever introduce ads, the ads will be shown only in large one-to-many channels which are expensive to run due to server and traffic costs (like my channel @durov) and not targeted based on any private data (unlike Facebook). So, no collecting private data, no user profiling etc. And if you don't use our one-to-many channels (which are non-existent in all other messaging apps), you won't see a single ad," Telegram founder Pavel Durov said.

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