Sell IDBI Bank, PFC; buy IFB Industries: Shahina Mukadam

In CNBC-TV18's popular show Bull's Eye, Shahina Mukadam of Varun Capital shares her trading strategies for the day.

My first pick is IFB Industries. It is one of the few Indian brands in the white good segment which has managed to beat the down trend. Also in terms of valuations it is pretty attractive compared to its peer group. At about one time enterprise value (EV) to sales it still has upward trajectory left. I buy it with a day target of Rs 277 and a stoploss of Rs 253.

My second pick is TV Today Network. This stock has moving up on good volumes, technical charts looks good. Over the last one year post acquisition by the Aditya Birla Group major investment in the company, also some other large investors, the stock as been moving up. In terms valuations also it looks pretty attractive. It is available at 14 times FY14 earning which is pretty good. Also business should look better going forward given the roll out of the digitalisation program.

My third pick is IDBI Bank. I sell it with a day target of Rs 73 and a stoploss of Rs 78. We have seen the last quarter number deteriorating across parameters both on income and asset quality. This is likely to continue on for a couple of more quarters also there has been some negative new sentiment on the public sector undertakings (PSU) sector and IDBI can correct on back of that.