Swiggy has launched a standalone app for Instamart, the company’s quick commerce arm, just a day after group CEO and co-founder Sriharsha Majety shed light on the company’s plans during an interview with Moneycontrol.
The app’s interface is similar to Swiggy's and has the same colour scheme. However, all the options on it only relate to Swiggy Instamart as opposed to a host of offerings across verticals on the main Swiggy app.
The app is live on both Android Play Store and Apple’s App Store.
Instamart is the second standalone app that Swiggy has launched just this week. On January 6, Moneycontrol exclusively reported that the company has launched Snacc, an app that will deliver food in 15 minutes. Apart from Snacc and Instamart, Swiggy is also likely to launch a different app for Rare and Pyng, new services from the company.
Even as a new app goes live, Instamart will continue to exist on the landing page of the Swiggy app. This essentially means that the company will have two entry points, an increase from just one earlier.
“We are in an uncharted territory and we are taking a zero-based view of the market. The Swiggy app continues to see very strong effects of cross-pollination with an integrated membership programme, card, etc. But Instamart has potential to be much larger in terms of user base and become bigger than food delivery,” Swiggy co-founder and group CEO Sriharsha Majety told Moneycontrol on January 9.
Majety added that Swiggy building multiple apps isn’t necessarily a new strategy. “We have never called ourselves a superapp. We had Supr Daily, Insanely Good, Dineout as separate apps in the past and are building on that strategy," he said.
The launches come at a time when rivals such as Zomato-owned Blinkit and Zepto have also announced different apps for new offerings. While Gurugram-based Blinkit launched Bistro, Zepto announced Zepto Cafe to differentiate capabilities and units from each other.
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