HomeNewsBusinessStartupSaaS in current form is dead, we need to adapt and evolve: Freshworks’ Girish Mathrubootham

SaaS in current form is dead, we need to adapt and evolve: Freshworks’ Girish Mathrubootham

The remarks reflect a broader trend where AI-driven automation is redefining traditional SaaS models

March 25, 2025 / 10:42 IST
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Freshworks’ Girish Mathrubootham at SaaSBoomi in Chennai on March 25.
Freshworks’ Girish Mathrubootham at SaaSBoomi in Chennai on March 25.

Freshworks founder and chairman Girish Mathrubootham has said SaaS companies should embrace artificial intelligence (AI) or risk obsolescence.

“AI is exciting and scary at the same time. Exciting because we are disrupting other industries, scary because we are disrupting our own industry,” Mathrubootham said on March 25 at the SaaSBoomi annual event in Chennai.

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Mathrubootham’s remarks reflect a broader trend where AI-driven automation is redefining traditional software as a service (SaaS) models. He said companies stuck in the old ways of building and selling software will not survive.

“SaaS in the current form is dead but we need to adopt, evolve, and compete,” he said.