HomeNewsBusinessStartupOnly distinctive strategies will help startups succeed against MNCs: Naveen Tewari, InMobi founder

Only distinctive strategies will help startups succeed against MNCs: Naveen Tewari, InMobi founder

"We are fighting some very very big guys out there ... You need to have a different strategy," Naveen said.

February 21, 2018 / 13:32 IST
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Moneycontrol News

Startups can never fight multi-national companies in their fields with the exiting market strategies and should thus keep looking at newer ways to crack those markets, said Naveen Tewari, founder of InMobi at a session on founder's mentality to building great products at Nasscom.

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"We are fighting some very very big guys out there ... You need to have a different strategy," he said.

Jyoti Bansal, founder of AppDynamics, who sold his company to Cisco for a whooping USD 3.7 billion last year also said that entrepreneurship was a difficult terrain and a person should not opt for entrepreneurship for the sake of it.