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Lenskart to skip confidential route, file DRHP publicly by first fortnight of July

Bansal is also riding on the popularity of Lenskart, and his personal brand, built on the Indian edition of the show Shark Tank.

June 25, 2025 / 10:35 IST
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Peyush Bansal, cofounder and CEO, LensKart

Omnichannel eyewear maker Lenskart will likely skip the confidential filing route, offered by the Securities and Exchange Board of India (SEBI), and instead file its draft red herring prospectus (DRHP) through the normal route, sources told Moneycontrol.

Lenskart’s approach is interesting as it is unlike what other new-age peers, such as Swiggy, Groww, Boat, PhyiscsWallah, Meesho and more, have followed or are planning to: confidential filing of IPO papers.

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Under the confidential route, details about the company are not made public right away. In contrast, the normal route makes the entire draft IPO document (DRHP) publicly available as soon as it's filed with SEBI. The confidential route helps protect sensitive business information and gives companies more flexibility in timing their IPO.

Bansal’s increased conviction around financials, operating metrics and more comes largely because Lenskart is a dominant player in the space. Its closest listed rival is Titan Eye Plus, which is at a smaller scale, and Lenskart has no direct rival in the new economy sector, which explains why the company is opting to file its draft IPO papers under the normal route.