71% in India follow brands online

Did you know that 71% in India follow brands online.

According to a survey conducted by IPSOS, a market research company, with 71% of people in India following brands online, chances are your brand is being followed. Among those under 35, though, the number of eyes on your brand could be significantly higher, with 82% claiming they follow brands online. And, even among those 50 and older, 48% are checking out brands online. So, what are all these followers seeing when they follow you online? Wise marketers keep content on their brand’s site and social networks current, informative funny and/or engaging, qualities known to foster people-to-brand connections. Follow? About Ipsos:                                                                        
Ipsos is the world's third largest market research company. With a presence in 84 countries, Ipsos delivers insightful expertise across six research specializations: advertising, customer loyalty, marketing, media, public affairs research, and survey management. Visit www.ipsos.com to learn more about Ipsos' offerings and capabilities. You can send your feedback to smementor@moneycontrol.com or simply post comments below