Reliance Retail Ventures on July 3 announced that it has made a strategic minority investment in FaceGym, a UK-based company associated with facial fitness and skincare.
Reliance Retail’s Tira will spearhead FaceGym’s India foray, bringing the brand’s facial fitness concept to the Indian consumer, the company said. It added that the foreign brand’s presence in India will be built over the next five years, through a mix of standalone studios and curated spaces within select Tira stores across key cities.
“This expansion will leverage Reliance's robust retail ecosystem, market expertise, and deep consumer insights to introduce and scale FACEGYM’s unique offering in a rapidly growing beauty space,” Reliance Retail said in its press release.
FaceGym, which was founded by popular beauty and wellness entrepreneur Inge Theron, combines non-invasive facial workouts with advanced skincare formulations. The company claims that its facial workouts instantly sculpt, lift and depuffs by combining signature muscle training, advanced tools and collagen boosting skincare.
Speaking about the partnership, Tira CEO and Co-founder Bhakti Modi said, “At Reliance Retail, our commitment is to introduce world-class brands and innovative concepts and experiences to the Indian consumer. FACEGYM sits at the unique intersection of beauty, wellness, and fitness – creating a category of its own. This aligns perfectly with the discerning beauty consumer in India who is experience-oriented, and increasingly drawn to science-backed, innovative concepts. We welcome FACEGYM to our portfolio and to India, and are excited to unlock its immense growth potential in this dynamic market.”
FaceGym CEO Angelo Castello meanwhile said, “This is an incredibly exciting moment for the brand. With our current strategic partnerships, we are in a powerful position to turn FACEGYM into one of the only beauty services that exists with this size of global footprint – launching in new markets, and sculpting more people than ever before with our unique approach to facial fitness and skin health. This partnership with a leading conglomerate like Reliance will serve as a catalyst for our global expansion by establishing our presence in the dynamic Indian market.”
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