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Why asset allocation is more important than timing the market

Investing your money smartly trumps guessing when to buy or sell.

August 10, 2025 / 12:01 IST
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Most investors believe that the key to accumulating wealth is going in and out of the market at the "right time." But experience and hard evidence over and over again show that trying to time the market is not only hard to do successfully and consistently, it's generally counterproductive. Professional money managers scarcely ever accomplish it successfully on a regular basis. Being absent just a few of the best days in the market can greatly detract from your gains, especially in unpredictable times.

What is asset allocation?

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Asset allocation is about dividing your investments across asset classes such as equities, debt, gold, and property in relation to your goals, age, income, and ability to tolerate losses. For example, a 35-year-old will have 70% invested in equities and 30% in bonds, but a 60-year-old will invert the ratio to reduce volatility. The ratio makes your money grow while reducing the likelihood of dramatic losses in one category.

Why it's better than timing