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Health insurers launch new senior citizen-specific covers: Are they worth your while?

In the last few months, general insurers Bajaj Allianz, ManipalCigna and Tata-AIG have launched health insurance policies targeting senior citizens. Features may be elderly-friendly, but the final decision will boil down to entry restrictions and premiums, say experts.

November 16, 2023 / 17:43 IST
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The steep rise in awareness levels around health insurance after COVID-19 has prompted many individuals to scout for suitable health covers.

Not surprisingly, the market is set to expand to cover 250 million individuals under retail and corporate health insurance policies over the next five years, according to Avendus Capital research.

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While awareness levels have gone up across age groups, it’s the senior citizens—individuals over the age of 60—who have felt the necessity of having a health cover in place the most. “Insurers did not promote this segment aggressively earlier. Economical product options available for this category were limited. Post-COVID-19, the acceptability of health insurance in this segment has gone up and, hence, the pool size has increased as well,” said Ashish Yadav, head of products, ManipalCigna Health Insurance.

Also read: Senior citizen policies vs regular plans: How to make the right choice