HomeNewsBusinessPersonal FinanceGold sales decline 35% YoY, silver down 10% in November 2025 as prices surge to record levels

Gold sales decline 35% YoY, silver down 10% in November 2025 as prices surge to record levels

The decline in sales of precious metals indicates that Indians have become wary about their purchase as prices jump to record levels.

December 11, 2025 / 16:54 IST
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Gold and silver sales down
Gold and silver sales down

Even though India’s wedding season is in full swing, gold sales have dropped sharply by 35 percent and silver by 10 percent year-on-year (YoY) in November 2025, according to the India Bullion & Jewellers Association (IBJA).

This comes even as silver prices on MCX hit fresh peaks today (December 11) at Rs 1,93,975 per kilogram, continuing their strong upward run. Gold prices, on the other hand, peaked to a record level at Rs 1,32,294 per 10 grams in October during the festive season.

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IBJA national secretary Surendra Mehta attributed the decline in precious metal sales to “higher prices.” Typically, there would be 100 percent sales growth in gold during this time of the year, driven by weddings, Christmas, and the New Year cheer.

Why are gold and silver sales declining?