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FMCG likely to rebound first from demonetisation hit: PPFAS MF

Rajeev Thakkar, Chief Investment Officer, PPFAS Mutual Fund, says FMCG sector offers staples which are essentials in consumers' lives and thus the segment will lead the recovery in demonetisation-hit economy.

January 20, 2017 / 15:54 IST
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Himadri BuchMoneycontrol 

Fast-moving consumer goods (FMCG), a sector of low-ticket items, should be the first to recover from the demonetisation-induced slowdown, said Rajeev Thakkar, Chief Investment Officer, PPFAS Mutual Fund. 

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“FMCG companies have said there has been a sales impact and we believe those would recover the fastest as they are staples,” Thakkar told Moneycontrol

Post demonetisation, consumers have turned frugal mainly to preserve the scarce cash in hand. This has caused a sharp drop in demand for goods and services, in turn denting earnings of companies across the board.