Moneycontrol continues to top Economic Times on key parameters in January

Moneycontrol continues to lead the market in January, with total page views surpassing 420 million and the time spent touching an all-time of 667 million minutes, according to the latest Comscore data.

Its nearest competitor, the Economic Times, lags significantly behind. Economictimes.com managed to garner 213 million page views in January, with a time spent of just 223 million minutes.

ET is almost half the size of Moneycontrol in terms of page views. In terms of time spent, an important metric for content engagement, ET is just one-third the size of Moneycontrol.

Both these parameters are paramount for media planners and advertisers who always choose platforms with better stickiness. It also showcases the reader’s trust, who’s consuming almost triple the amount of content of Moneycontrol as compared to ET.