Meesho records 68% jump in festive sales with 3.34 crore orders

Softbank-backed e-commerce platform Meesho claims to have recorded 68 per cent jump in sales during its five-day festive season sale with around 3.34 crore orders, the company said on Thursday. The Meesho Mega Blockbuster Sale was live from September 23-27.

The unicorn e-commerce firm said nearly 60 per cent of all orders came from Tier 4 cities and transacting users witnessed a 60 per cent jump during the sale, which included those who were new-to-ecommerce and were shopping online for the first time. "Customers placed a record around 3.34 crore orders during the five-day event, up 68 per cent from previous year's sale, shopping for a wide assortment of products at lowest prices," Meesho said in a statement.

The company received orders from Una in Himachal, Chimakurthy in Andhra Pradesh, Kalimpong in West Bengal, Bharuch in Gujarat and Leh and other small towns and cities. "Over 80 per cent of orders during the festive sale came from tier 2 and beyond markets, which is a testament to our efforts to reach underserved users with different needs around selection and affordability," Meesho, founder and CEO Vidit Aatrey said.

Meesho started zero per cent seller commission initiative, which helped in digitisation of micro, small and medium enterprises and helped save Rs 104 crore in commissions during the sale period. The company said that overall, seller participation in Meesho's festive sale increased 4 fold from last year, with around 75 per cent coming from Tier 2 and beyond markets. Nearly 20,000 sellers recorded sales of over a lakh and 24 sellers in crore during the sale event.