HomeNewsBusinessMarketsInterview | India at important inflection point of digital transformation: Siddharth Mehta of Bay Capital

Interview | India at important inflection point of digital transformation: Siddharth Mehta of Bay Capital

India’s internet economy could grow 10-fold over the next decade. The digital ecosystem has provided businesses with opportunities for unique customer engagements, customer acquisition and developing highly personalised customer experiences.

August 20, 2021 / 10:18 IST
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Siddharth Mehta, founder and CIO of Bay Capital, an India-focused investment manager, says the key drivers over the next decade and beyond in the country will be democratisation of information and consumer preferences for greater online adoption.

India’s internet economy could grow 10-fold in the next decade to $800 billion and significantly improve shareholder wealth, Mehta told Moneycontrol’s Sunil Shankar Matkar in an interview. Edited excerpts:

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Q: Why are you excited by the India story? Is it the right time to invest in India than other emerging markets and developed markets?

We have been enthused by the India story for more than two decades now and in this time we have seen some phenomenal businesses being created and have seen them getting larger and more dominant. Apart from the usual factors such as the demographics and the under-penetration, one of the key drivers for the next decade and more is going to be the digital transformation that is happening in India. The democratisation of information and shifting consumer preference for greater online adoption are going to very, very powerful drivers. The creation of so many scaled, successful direct-to-consumer brands is a testimony to this. Businesses will need to think ‘digital’ if they are to compete and grow over the next decade.