The shares of Honasa Consumer rose more than 2 percent on December 12 after the company announced the acquisition of BTM Ventures, the parent company of men's personal care brand Reginald Men.
The shares of the company closed at Rs 261.50 apiece on Friday. Earlier during the day, the shares of the company jumped nearly 5 percent to hit an intraday high of Rs 269 apiece, before paring some gains.
Honasa Consumer acquires BTM Ventures:
Honasa Consumer announced that it will acquire 95 percent equity stake in BTM Ventures via secondary purchase at an enterprise value of Rs 195 crore on a 'no-cash no-debt' basis over the next four weeks, subject to closing adjustments.
The acquisition of the remaining 5 percent stake in the company will be done via secondary purchase "upon completion of 12 months from completion of acquisition of aforesaid stake in accordance with pre-agreed valuation criteria as per Share Purchase and Shareholders' Agreement", Honasa said.
BTM Ventures, which is the parent company of Reginald Men, was founded in August 2022 by Trisha Reddy Talasani. It offers a curated range of men's products in the personal care category, especially sunscreen and serum which is a focus category for Honasa.
The company which had an annual turnover of only Rs 7,000 in FY23, rapidly grew its presence across India to record an annual turnover of Rs 20.15 crore in FY25. "Reginald Men has rapidly achieved significant organic traction in a short period of time by building a compelling multi functional narrative and clean, minimal packaging that resonates strongly with modern male consumers. Its Helios Moisturizing Sunscreen has emerged as the No. 1 most searched sunscreen for men on Google in India, underscoring the brand’s rising popularity and strong consumer pull," Honasa said.
Speaking about the acquisition, Honasa Consumer Co-founder & CEO Varun Alagh said, "We are deeply inspired by what the Reginald Men team has built in such a short span of time. Their sharp understanding of the modern male consumer, combined with their ability to quickly translate ideas into action, aligns perfectly with Honasa's long-term vision. The men's personal care category is evolving rapidly, and Reginald Men's deep insight into this segment, especially its nuanced understanding of what today's male consumers seek makes them a strong strategic fit for us. This acquisition further strengthens our mission of shaping the future of India’s beauty and personal care landscape."
BTM Ventures Founder Trisha Reddy Talasani meanwhile said, "Joining hands with Honasa Consumer and its visionary founders, Ghazal and Varun, is a landmark moment for us. Our shared passion for innovation and commitment to excellence forge a strong partnership, and I am excited to collaboratively elevate our brand to new horizons."
Honasa Consumer share price:
Honasa Consumer shares have fallen nearly 2 percent in the past five days, and over 7 percent in the past one month. The stock is up around 5 percent in 2025 so far.
After hitting a 52-week low of Rs 197.51 per share in February this year, the stock gained more than 69 percent in less than four months to hit a 52-week high of Rs 334.20 per share in June. The stock has fallen nearly 22 percent since then.
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