HomeNewsBusinessEarningsHindustan Unilever's strategy to prioritize growth over margins sparks bullish brokerage calls

Hindustan Unilever's strategy to prioritize growth over margins sparks bullish brokerage calls

Analysts believe the short-term cost will help strengthen Hindustan Unilever’s core brands and improve competitiveness across categories.

April 25, 2025 / 10:09 IST
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Jefferies dismissed all short-term market concerns on HUL's margin strategy.
Jefferies dismissed all short-term market concerns on HUL's margin strategy.

Consumer staples bellwether Hindustan Unilever Ltd.'s shares will be in focus on April 25 amid the FMCG player's announcement to shift its strategy towards prioritising growth at the expense of margins, following its quarterly earnings update for March FY2025.

The management’s intention in lowering EBITDA margins range of 22–23 percent (down 100 basis points) is to dial up investments across all lines and not be a price versus cost adjustment.

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For the quarter ended March, HUL'stocks standalone profit came in at Rs 2,493 crore, up 3.7 percent compared to the same quarter last year. Hindustan Unilever's standalone revenue rose 2.1 per cent to Rs 15,000 crore.

Brokerages retained their bullishness on the FMCG giant. "HUL has made a significant strategy shift, which implies near-term margin pain. This change led to a 4 percent correction in the share price in the previous session, triggered by concerns among ‘short-sighted’ investors and analysts," said international brokerage Jefferies. The broking firm retained a ‘buy’ rating on the stock and a target price of Rs 2,950 apiece.