Zee Entertainment reported a consolidated net profit jump of 49% on spurt in advertising and subscription revenues for quarter-ended March 2011.
The media house posted a consolidated net profit of Rs 192 crore compared with Rs 129 crore a year ago.
Speaking to CNBC-TV18, Atul Das, of Zee Entertainment attributed the robust quarter to the sports segment of the business. "If you recall we had India-South Africa series during the third quarter, which continued into the fourth quarter," he said. Below is a verbatim transcript of the interview. Also watch the video. Q: The company has recorded a strong advertising growth this quarter. Can you give us a breakup of the growth trend seen between the general entertainment channels (GECs), the regional GECs and the spot
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