Making it Big: How Endurance Technologies was built

Some three decades ago, Anurang Jain blessed by his maternal uncle Rahul Bajaj set up Endurance Technologies to manufacture aluminium die-casting components for Bajaj Auto.

The company started off well but for factors beyond Jain’s control it hit a rocky patch. One big mistake Anurang Jain realised he made was putting all his eggs into one basket. So to insulate his business he rejigged his strategy and that has paid him off, big time. Today Endurance Technologies is a Rs 4000 crore plus leading auto ancillary company.

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