HomeNewsBusinessCompanies'Himalayan' ideal for adventure; aim to create niche mkt: Eicher

'Himalayan' ideal for adventure; aim to create niche mkt: Eicher

The bike brings about the equilibrium between man, machine and terrain, said Siddharth Lal, MD, Eicher Motors.

February 02, 2016 / 15:12 IST
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Eicher Motor has launched its new 411 cc bike ‘Himalayan’, which is tailor made for mountain motorcycling is the word coming in from Managing Director Siddharth Lal.

Royal Enfield, which is the two-wheeler arm of Eicher Motors, currently sells various popular models like Bullet, Classic, Thunderbird and Continental GT.

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The bike brings about the equilibrium between man, machine and terrain, said Lal adding that the bike was very important for their global expansion plans but before that we want the market to develop in India first.

With this bike we are not entering any existing market but would be creating a market for it, said Lal.