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Decode: International Tractors' success story

The focus of this week’s story is on a homespun entrepreneur LD Mittal. Today International Tractors is the third largest tractor manufacturer in the country and because of Mittal’s strategy of building a powerful tractor that is comparatively priced and simple to handle by farmers has made Sonalika Tractor a strong brand name.

May 19, 2015 / 13:46 IST
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The focus of this week’s story is on a homespun entrepreneur LD Mittal. Today International Tractors is the third largest tractor manufacturer in the country and because of Mittal’s strategy of building a powerful tractor that is comparatively priced and simple to handle by farmers has made Sonalika Tractor a strong brand name. 

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first published: May 19, 2015 01:46 pm

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