All companies from the digital industry in India are going to either offer SD content only or default HD and ultra-HD streaming to SD content temporarily to boost cellular networks.
On March 24, Uday Shankar, Chairman - Star & Disney India, organised a virtual meeting with Ambika Khurana (Netflix), Varun Narang (Hotstar). Gaurav Gandhi (Amazon Prime Video), Ajit Mohan (Facebook), Sanjay Gupta (Google), Sudhanshu Vats (Viacom18), NP Singh (Sony), Punit Goenka (Zee), Nikhil Gandhi (Tiktok) and Karan Bedi (MX Player).
The industry leaders unanimously decided to take immediate steps to boost the cellular network for larger national and consumer interest. For the time being, videos on cellular networks will be streamed at bitrates no higher than 480p. The voluntary measures will be in effect until April 14 as of now.
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The Cellular Operators Association of India (COAI) earlier requested various OTT platforms to stream videos at SD quality.
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