This week Big Bazaar announced the launch of what it is calling India's biggest marketing campaign. Starting 24th March, the retail chain will launch a new ad around a new category every week - for the next one year. The cost of the 52 films is estimated to be above a Rs 100 crore - that's around Rs 2 crore a week. And Big Bazaar says that the investment will help it's business to go up by 30-35 percent.
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