The Kishore Biyani-promoted Future Group, which runs Big Bazaar, India's largest retail chain in both value and lifestyle formats, has changed its logo and tag line on the completion of 10 years.
"Big Bazaar will now present itself with a new tag line, 'Naye India Ka Bazaar' replacing the earlier one, 'Isse Sasta Aur Accha Kahin Nahin'," Future Group said in a statement today.
To stay a step ahead of others, Big Bazaar unveiled a new logo that stands for a dynamic forward movement and a more modern outlook designed for Indian family, it said.
The company will also roll out print and television campaign to announce its new logo.
The logo is designed by Bangalore-based Idiom and the media campaign has been developed by Mudra Communication.
Big Bazaar is part of the retail network of Future Group, which also operates other retail chains, including Pantaloons, Central, Food Bazaar, Home Town and eZone.
The Future Group currently owns 152 Big Bazaar stores in the country.
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