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FMCGs fail to tap India's next growth engine, says Nielsen

Despite a market of 100 million people across 400 towns, FMCG companies have not managed to tap fully, says a report by information and measurement company Nielsen.

December 21, 2011 / 22:07 IST
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Despite a market of 100 million people across 400 towns, FMCG companies have not managed to tap fully, says a report by information and measurement company Nielsen.  

FMCG companies have been struggling to get the numbers this year, what with rising inflation and weak consumer sentiment crimping their style. However, a report by Nielsen says that there's a whole market out there that is begging for attention

first published: Dec 20, 2011 09:34 pm

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