Fans all around India and even outside of India are excited about the release of S.S. Rajamouli and Mahesh Babu's highly anticipated movie, earlier known as SSMB29 and now titled Varanasi.
Over the years, Indian cinema has seen a lot of big productions, but industry experts say that this Rajamouli and Mahesh Babu collaboration is taking things in a completely new direction with its global scope and ambition. The event which happened in Hyderabad on November 15, was helmed on a massive budgets.
The event's streaming rights were apparently sold to Jio Hotstar for a whopping Rs 50 crore, which made it lucrative before it even started.
Shruti Haasan paid a whopping Rs 1 crore
Actress Shruti Haasan is said to have been paid Rs 1The event's budget was allegdly said to be around Rs 30 crore. crore to perform for the song at the event. Anchor Suma Kanakala and Ashish are said to have been paid in lakhs.
Once again, SS Rajamouli has shown his amazing ability to see the future of business by making films and the whole filmmaking industry into a global experience. As expectations keep rising, Varanasi is becoming more than just a movie; it's becoming a global cinematic event in the making.
Varanasi is different from other movies not only because of its star power, but also because of its never-before-seen international strategy.
People are already comparing the size of the movie to Hollywood blockbusters like Avatar and Avengers because it will come out in 120 countries at the same time.
The excitement is even more because famous directors from around the world, like Steven Spielberg and James Cameron, have lauded Rajamouli after RRR's success around the world.
This makes people even more curious about what he will produce next. Before the formal announcement, people were already talking on social media about what Rajamouli would make for Mahesh Babu.
When it was revealed that the movie will be about traveling around the world, expectations shot through the roof. The pre-look picture that came out on Mahesh's birthday. The actor had blood running down his neck and a rudraksha mala with Nandi and Trishula on it, which hinted at deep mythological themes.
The graphics showed once again that the filmmaker is the best at creating worlds and designing characters.
Rajamouli is taking the promotion beyond the Pan-India paradigm and using a Hollywood-style concept for an international debut. In a bold move, media outlets weren't invited, and the presentation was set up as a private exhibition for worldwide film journalists through a special streaming deal. The plan has already worked, even if the event isn't over yet.
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