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Shark Tank India: Anupam Mittal busts myths about the show: “The cheque is not the final deal…’

According to Anupam Mittal, the depth of due diligence is limited by the pitch session's time limits, which are normally 15 minutes per entrepreneur. "The real evaluation starts after filming, when extensive cheques  are made," he said. 

October 10, 2025 / 10:31 IST
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Anupam Mittal

Shaadi.com founder and well-known Shark Tank India judge Anupam Mittal has clarified a common misunderstanding regarding the program's investing procedure.

In a special interview with Pinkvilla, Anupam Mittal explained that a check for the show does not mean that the investment is done.

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According to Anupam Mittal, the depth of due diligence is limited by the pitch session's time limits, which are normally 15 minutes per entrepreneur. "The real evaluation starts after filming, when extensive checks are made," he said.

"We perform diligence after the shoot. If you have outright lied, then obviously you will fail the test. However, if there is a five to ten percent difference, it is not a huge concern,” he said.