Anupamaa: How Rupali Ganguly starrer continues to top TRP charts and remains a superhit show

Relatable
Anupamaa, the main character of the show, is a middle-aged housewife who resonates strongly with viewers, especially those who are homemakers. She is a typical woman who has given up her goals for her family and is frequently taken for granted; she is not a flashy, idealised heroine.

Female empowerment
The focus of the show is Anupamaa's path to empowerment and self-discovery. She devotes her life to her family, but after her divorce, she must discover her identity and purpose. Many women who encounter comparable difficulties can find inspiration in her story.

Unconventional drama
Anupamaa offers a novel viewpoint in contrast to conventional Indian TV dramas, which typically center on clichéd and extravagant family politics. It takes a more progressive approach to contemporary societal concerns such as emotional abuse, divorce, infidelity, and women's financial independence.

Strong characters
The ensemble cast in the show is well-written and multi-layered. The drama is made more interesting by the bad characters' realistic complexity rather than their one-dimensionality. For example, the character arc of Vanraj, Anupama's ex-husband, was flawed and changed throughout time.

Target audience
Anupamaa appeals to a wide audience, from young people to mothers and grandmothers, by highlighting themes relevant to different generations. It shows not only the perspective of the protagonist but also how her adult and teenage children, as well as her in-laws, react to changing family dynamics.

Powerful performances
The lead actress, Rupali Ganguly, has been widely praised for her authentic and emotional portrayal of Anupama. The strong acting from the entire cast adds depth to the narrative and helps viewers form a deeper connection with the characters.

Dramatic twists
The audience is continuously captivated by the show's captivating blend of emotions, family turmoil, and surprising story twists. The show keeps its position at the top of the TRP charts thanks to its constant supply of dramatic developments.

Social messages
While featuring a great deal of drama, the show also teaches important life lessons about resilience, self-respect, and never giving up on one's dreams. This inspires viewers to navigate their own struggles more confidently.

Realistic middle-class setting
The series, which portrays the hardships and victories of a typical Indian family, is set against a realistic middle-class backdrop. A wide audience finds great resonance in this grounded portrayal, which is more genuine.

A social movement
Some viewers and critics have referred to Anupamaa as more than just a TV show, calling it a "social movement" for inspiring conversation and encouraging women to pursue their dreams, regardless of age. This strong societal impact has contributed significantly to its popularity.