Netflix has been trying to cement itself in the real world and not just in the world of OTT. The company has planned on launching in person experiential venues and now it is going to sell you its very own ready to eat popcorn for $4.50 a bag.
The streaming company is joining hands with the popcorn company Popcorn Indiana for the new line of Netflix’s Now Popping snacks. The two flavours are ‘Cult Classic Cheddar Kettle’ and ‘Swoonworthy Cinnamon Kettle.’ The Netflix Now Popping will be available at Walmart stores in the US.
An 8 ounce bag of Netflix Now Popping popcorn will cost an individual $4.49, according to grocery chain Shoprite. If you buy a packet each of both the flavours, you will already paid more than the monthly cost of the Netflix Basic plan with ads ($6.99/month in the U.S.).
Netflix reportedly does not expect to start milking money from this launch but rather want their brand to be available to retailers at thousands of stores. AMC theatres also launched its own popcorn brand after movie theatres suffered a significant decrease in moviegoers during the pandemic.
Netflix stated while announcing the popcorn release, a “movie night and popcorn go together like a hot dog and a bun, ice cream and sprinkles, or a beach day and a lounge chair. That’s why Netflix and Popcorn Indiana have teamed up to debut Now Popping, a new ready-to-eat popcorn line available to snack on now.”
Netflix plans to launch its first two in person experiential venues called Netflix House in 2025. The building is expected to have merchandise, murals and sculptures of its biggest film and series titles.
“At Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste — literally — of your favourite Netflix series and films through unique food and drink offerings. We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings. The venues will bring our beloved stories to life in new, ever-changing and unexpected ways,” Marian Lee, Netflix’s chief marketing officer, said in a statement.
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