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Gujarati cinema is growing but there aren’t enough screens: Manasi Parekh | Exclusive

With regional cinema gaining national traction, Gujarati films are making their mark. At the forefront is Jhamkudi, a breakout hit that has captured hearts and shattered box office expectations, signaling a new era for Gujarati storytelling in Indian cinema.

July 22, 2025 / 19:01 IST
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Gujarati cinema is growing but there aren’t enough screens: Manasi Parekh | Exclusive

With regional cinema steadily rising in prominence, Gujarati films are finally stepping into the national spotlight. Leading this wave is the success of Jhamkudi, a film that has not only won hearts but also broken commercial barriers.

Actor and producer Manasi Parekh, one of Gujarati cinema’s most vocal advocates, sees this as a defining moment.

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“Jhamkudi is a commercial hit. Regional films are getting more recognition. Regional films have more authenticity and they get more recognition. They have a strong chance of becoming a commercial box office hit,” she says.

Manasi Parekh's enthusiasm for the region’s storytelling is palpable, but she’s also pragmatic about the challenges that remain—particularly the lack of infrastructure to support the growing appetite for Gujarati cinema.