The world watches Kim Taehyung when she posts. With the release of his latest Coca-Cola Zero commercial, the BTS member, better known by his stage name V, once again demonstrated his unparalleled global appeal.
In just two hours after being posted on his Intagram Reels, the video received over 10 million views, an incredible 1.2 million likes, and overs 80,000 reposts.
Playful, captivating, and effortlessly stylish, the advertisement itself evokes the essence of classic V. In the opening scene, Taehyung is seen driving a Coca-Cola truck while swaying to the music with his signature cool.
He smiles and leans in to say, "Looks like you need something thrilling," as he observes people wilting in the summer heat.
The dull scene is suddenly transformed into a street funfair when a container explodes, spilling out Coca-Cola Zero. Anchored by Taehyung's charisma, the crowd bursts into celebration, food vendors appear, and music begins to play.
It wraps up with a cinematic close-up of him taking a refreshing sip, perfectly embodying the crisp, cool appeal the campaign is pushing.
Coca-Cola praised the collaboration in a statement: “We captured the transformation from boredom to celebration through the exhilarating taste of Coca-Cola Zero, showing how it brings people together.”
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Taehyung himself shared the joy of filming, saying: “I’ve always felt that Coca-Cola has a special power to bring people together. During the shoot, the energy we felt while sharing Coca-Cola Zero was truly unforgettable. I hope everyone can turn their everyday life into a thrilling celebration—just like I did—with Coca-Cola Zero.”
For fans, the numbers are no surprise. ARMY flooded social media within minutes, calling the ad “iconic” and praising V for turning a simple commercial into a viral cultural moment.
With 10 million views in record time, Taehyung has once again reminded everyone that when he takes centre stage, even for a brand campaign, he doesn’t just sell — he makes history.
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